All projects/Jake Steelman

Havenly Real Estate

Building an elegant, prestigious website for Havenly Real Estate Group, a boutique real estate brokerage.

ClientA-Line Designs
ContributionDesign, development, IDX, hosting, maintenance
Duration12 weeks
Year2021
Link
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Havenly Real Estate Group, founded in 2016 by Jenifer Standish, emerged as a unique player in Oklahoma's real estate scene, prioritizing exceptional customer service to distinguish itself in the market.

With a vision of creating a brokerage unlike any other, offering unparalleled service for buyers and sellers, Havenly quickly established itself as one of the top 100 brokers in Oklahoma in less than five years.

Challenge

Despite their rapid growth and success in real estate services, Havenly faced a significant challenge with their digital presence.

Their existing website, built on WordPress, was outdated, not user-friendly, and failed to represent their brand effectively. As their business expanded, the need for a website that matched their high level of service became increasingly apparent.

Solution

The solution involved a comprehensive approach:

  1. Understanding Havenly's Vision: Initial discussions with Jenifer and her team to grasp their business goals and website aspirations.

  2. Site Architecture Revamp: Redesigning the site structure to enhance user-friendliness and align with Havenly's brand identity.

  3. Content Overhaul: Updating and refining the website content to better serve their target audience and reinforce Havenly's position as a leading brokerage in Oklahoma.

  4. Custom Webflow Design: Developing a bespoke Webflow website to bring Havenly's vision to fruition, focusing on aesthetics and functionality.

  5. IDX Broker Integration: Implementing IDX Broker, a powerful real estate solution, to facilitate property searches in Oklahoma City and Tulsa areas, a crucial aspect for lead generation and customer engagement.

Result

In about twelve weeks, the project culminated in a sophisticated, fast, and user-friendly Webflow website. The new site not only visually represents Havenly's brand but also includes vital functionality like IDX Broker integration, enhancing the property search experience for clients.

Conclusion

Tonya Hedges, Marketing Director at Havenly Real Estate, shares her satisfaction: "[Jake] created a custom website for Havenly Real Estate Group. The site is gorgeous and easy to use, and their team was great to work with and so responsive to our needs. I highly recommend [him] for your web design needs!"

The new website sets Havenly Real Estate Group on a path to further growth and success, effectively capturing leads and serving clients in the Oklahoma real estate market. I look forward to continuing to support Havenly's digital presence and contributing to their ongoing success.